Gallery (Web & Mobile)
This is not a detailed case study, but a gallery of design highlights across web and mobile projects, from boutique stores to global brands.
Web Experiences
I’ve designed websites, web services, portals, dashboards, and widgets for clients across Canada and the US. While each followed a structured design process (outlined in my Service Design and DesignOps case studies), this gallery highlights my craftsmanship and creative direction. Checkout some of the notable brands I’ve designed. The featured brands represent projects I led and executed end-to-end.
Mobile Experiences
Beyond the first two detailed case studies, this section highlights notable mobile apps I led from initial conception between 2013–2017. While these products have since evolved, I drove their early vision, feature definition, and market launch across B2B and B2C contexts. Rather than focusing on process, this snapshot reflects innovation, product thinking, and the trends these apps helped shape at the time.
Fabric Spa
In 2014, I worked as a Marketing Manager at a digital agency in India, where I led the conception and first design iteration of a door-to-door laundry service mobile app, defining its core features and workflows. The project opened new opportunities for the agency in mobile app design and development. Fabricspa is a leading laundry service brand in India and a subsidiary of Jyothi Laboratories, a major FMCG company behind widely used household brands.
Cloud Union Loyalty app
In 2016 I partnered as Design Consultant for a Toronto based marketing consultation company in delivering mobile app, website, and dashboard designs a B2B and B2C loyalty program called Cloud Union on their US based client. I was also responsible for marketing collateral and Brand design as this client newly launching their loyalty program in US market. Starting from logo, brand manual, and print design I delivered a 360 branding for this product.
Jaypee Hospitals
In 2014, as Marketing Manager at a digital agency in India, I led the concept and pitch for the JAYPEE Hospitals mobile app, introducing digitized and secure access to medical records at a time when this was uncommon in India. Although regulatory constraints delayed rollout, the concept strengthened the agency’s credibility, secured strategic engagement with a leading hospital group, and later materialized as a live product that helped influence broader healthcare digitization.