Where UX strategy meets business performance, from operations to product to measurable ROI.
UX happens outside the interface. Connecting users, technology, and business operations to make organizations usable, scalable, and efficient. Here is my discovery to execution path:
Business Model → Process → Governance → Usability → Measurable ROI
⛭ DesignOps & Design System for team’s operation
▦ UX Research Frameworks & processes maturity
✧ Product & UX led innovation for product or service
⌁AI & UX to automate workflow & vibe-code
Where I Work
Service Design
~~
AI & UX Integration
~~
Design System
~~
Enterprise UX
~~
Business Design
~~
UX Maturity
~~
Vibe-code
~~
Service Design ~~ AI & UX Integration ~~ Design System ~~ Enterprise UX ~~ Business Design ~~ UX Maturity ~~ Vibe-code ~~
Hi, I’m Raj, an enterprise UX and DesignOps practitioner focused on complex systems and workflows.
AI for UX Research, Product Strategy & Design Operations
AI That Reduces Hallucinated Product Decisions
An evidence driven Design Platform connecting research intelligence, design governance, and workflow prototyping for enterprise UX and product teams. While the whole suite is still a work in progress and the first tool which is InsightSynth is ready for use.
✓ Evidence linked UX and product insights
✓ Backlog prioritization with organizational transparency
✓ Detects over-engineering and Design System scalability risks
✓ Executive ready summaries for cross functional alignment
✓ Stakeholder alignment (early and continuous)
✓ Workflow prototyping powered by validated research intelligence
Recent Business Case Studies
Service Design
New Leads Onboarding & Activation
✓ From 1 business day to <5 minutes activation
✓ ~2x increase in monthly lead conversion
✓ Reduced call volume through self-serve onboarding
✓ Operational savings through automation
✓ Increased subscriber trust & engagement
DesignOps
Built GS1 Canada’s UX discipline (0 to 1)
✓ Built and grew UXCommunity of Practice and UXPlaybook
✓ Implemented DesignOps (People, Process, Domain)
✓ Launched and drove adoption of Design System
✓ Embedded Lean UX in product squads
✓ Elevated UX to strategic partner
Explore Few Work Highlights
Nearly 12 years of experience across 70+ digital initiatives across product, SaaS, web, and brand experiences.
The first two case studies detail Service Design and DesignOps transformations, while the rest highlights the breadth of my work.
What It’s Like to Work with Raj
-
![A woman with long dark hair smiling in front of an abstract yellow and gray painting.]()
Angela Liu- Platform Product Manager (Senior Manager, Product Management at Dayforce)
Throughout our collaboration, Raj showed a deep understanding of user needs, ensuring their experiences were always central to design decisions. He also mentored other designers, supporting their growth and development. Raj worked seamlessly with cross-functional teams, ensuring smooth project execution and alignment with goals. He will be a valuable asset to any design team.
-
![A man wearing a black top hat and round glasses with a pink background.]()
Todd Karges- Senior Director PMO, Project management and Business Analysis (PCC, CPCC, ICP-ACC, PMP | Executive Coach, Leadership Development Consultant)
I worked with Raj at GS1 Canada in his role as a UX expert through an Agile transformation. Raj takes his discipline very seriously. The thing that has always impressed me most about Raj is that he is laser focused on understanding the problem before jumping to a solution.
-
![]()
Tiffany Soo- Product Manager (Team Lead at Ontario Ministry of Public and Business Service Delivery and Procurement)
I had the pleasure of working with Raj as the UX Practice Lead at GS1 Canada. We collaborated on numerous initiatives, including improving the UX and Product practices and ensuring that the organization was compliant with AODA Standards. He showcased his deep knowledge of design thinking and UX heuristics in every initiative.
-
![Portrait of a young woman with long black hair, smiling, wearing a beige top and a gold necklace, against a textured gray background.]()
Arafat Aboyeji- Scrum Master (Scrum Master at Toronto Maple Leaf Sports)
In his role, Raj demonstrated outstanding leadership and expertise.
His willingness to support and guide his colleagues fostered a positive and productive team environment.
Raj has an admirable attitude towards his work and a genuine passion for UX design. His proactive approach to problem-solving and commitment to excellence were integral to our team’s success.
My Concept & Blog
A work-in-progress space where I share ideas on design and innovation across enterprise, service, and customer value systems. I also publish design tips, processes, and reflections on mindset. These writings offer insight into my design philosophy, strengths, and approach to problem-solving.
UX Concept
Enterprise Intake
An intake processes workflow that streamlines how operational requests are received, executed, and completed.