Human-Centered Design. Business-Driven Results.

Crafting user experiences that drive measurable impact. By aligning user goals with business your objectives, I help organizations achieve both internal efficiency and external ROI.

Let’s turn UX into a catalyst for Customer Success!

Bringing 12 years of experience across 70+ digital projects

Works shown here includes two in-depth Service Design and DesignOps case studies, followed by design collections across mobile, web, SaaS, websites, and marketing collateral for US and Canadian brands, and a creative pitch project developed in collaboration with Toronto’s fashion industry.

Onboarding service design to get a product barcode

Innovation and business design project partnered with Fashion Art Toronto

Design team operation, design system, UX maturity and frameworks

Design gallery of some product designs showing enterprise tools, service and dashboards

Mobile app designed for one of the widely used service

Website, mobile and marketing designs done for some notable brands across Canada and US

Lifeworks by Morneau Shepell logo with a blue circle containing a white stylized 'L' and the text 'Lifeworks by Morneau Shepell' in blue and gray.
Logo for FAT Fashion Art Toronto
Part of a logo with the word 'ANTHEM' and a yellow-green abstract shape.
Logo with the word 'corus' in black and green, and a dark blue rectangle containing the word 'kin' in pink.
Geotab logo in blue text.
GS logo with 'Canada' text underneath, appearing on a white background.
Logos of the University of Toronto and Knox College
SGS logo in gray on a white background with orange guide lines
The logo of Drake International, with the company name in bold blue letters and the word 'International' underneath.

Let’s Collaborate, or Connect Over Coffee.