In 2009, JyoThi Labs India, Launched Fabric Spa. India’s premium Laundry service
Mobile App
Built the First Mobile App for Fabricspa. One of India’s Largest Dry-Cleaning & Laundry Services
Led product conception, UX strategy, and cross-functional execution to launch Fabricspa’s native mobile platform across iOS and Android.
Fabricspa is a premium laundry and dry-cleaning brand by Jyothi Labs (est. 1983), one of India’s major FMCG companies behind brands like Ujala, Exo, Margo, and Fa.
I led the mobile app initiative in 2015 while working at the agency hired to build the platform. The app launched in 2017.
As Account Manager & Design Lead, I:
Defined core features based on user research, operational workflows, and market positioning
Aligned business, engineering, and marketing stakeholders
Shaped the lead-generation strategy (push notifications, demo onboarding, targeted copy)
Directed end-to-end design and development execution
Overview of Fabric Spa Mobile App
My Role: Account Manager & Design Lead
Location: Bangalore, India
Platform: Native iOS & Android
Team: Cross-functional developers, copywriters, digital marketing specialists.
Outcome: Conceived and initiated in 2015. The foundation I built continued to guide future iterations long after my tenure. The app achieved a 30% reduction in lead-acquisition time and a 25% decrease in funnel drop-offs compared to the previous web experience. The foundation I built guided future versions of the app long after my tenure.
5
Major cities launched, Delhi, Mumbai, Bengaluru, Hyderabad, Chennai. With 100+ outlets.
60%
Boomerang, users returned to the app weekly for new offers or updates.
20K+
App installed, In the first 3 months after app published in native platforms.
200+
Vendors/retailers, Onboarded through the platform (lead generation web vs native app)
40%
Increase, in lead conversions via the app within the first quarter.
90%
User satisfaction, rating based on in-app feedback or NPS survey.
x—o—x~ Another Notable Mobile App Project ~x—o—x
Overview of Cloud Union Loyalty App for B2B and B2C
My Role: Design Consultant and Executioner
Location: Toronto, Canada
Platform: Native iOS & Android
Team: Marketing, Business and Technology ConsultantsBackstory: This fintech project was one of my early U.S.-based clients. In 2016–2017, during a period when U.S. businesses were heavily investing in loyalty and rewards platforms as growth drivers, I worked as an independent contractor, securing work through in-person relationships with Toronto-based business consultants rather than online freelancing. Through this network, I joined a team supporting a fast-paced, Silicon Valley-style startup. The project was crowd-sourced across consultants and became one of my largest early engagements. I built the brand from scratch, designing the loyalty app, customer dashboard, website, and full offline identity system.
